You must score 60% or higher to pass the exam. Once you have completed 80% of the learning modules in the platform, you will be eligible to take the DMI Essentials exam.Students will be registered into the DMI Essentials platform.The $150 fee for this certification is part of your tuition cost.The certification shows that students have learned the fundamental skills of digital marketing and is recognized by the world’s leading employers including Google, Facebook and Twitter helping graduates secure a junior executive position in the industry. The Digital Marketing Institute (DMI) and UCW have partnered to offer the Certified Digital Marketing Associate (CDMA) certification as part of the MRKT 621 – Marketing Management course.ĭMI is the global standard in Digital Marketing Certification with more than 185,000 members and over 35,000 certified students.Īlong with program access, students also become DMI members for the duration of their MBA program, giving them access to its network of members with contributions and insights from the foremost subject matter experts in digital marketing.
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